Give shoppers the freedom to buy where they like. Meet them on every platform, right from your site.
RetailReach Team
May 20, 2025 · 8 min read
Prices & stock
updated automatically
You start on Shopify, then a distributor gets you onto Amazon, then Nykaa reaches out because you're in beauty, then Blinkit and Zepto become impossible to ignore once quick commerce takes off.
A few years in, your product is everywhere except in one place customers might expect it: your own website.
Platform preference is sticky, and it’s rarely about your brand at all.
Someone who's used Blinkit for two years isn't going to open a new app just to buy from you on Amazon instead. Someone loyal to Nykaa for skincare has an account, saved cards, and reward points sitting there.
So when a website only offers one buying option, it’s not neutral. It’s a filter.
Website Analytics
Bounce Rate
72%
Reason unknown
Customer wanted to buy elsewhere
A brand doesn't get a notification saying "12 people left your site today because they wanted to buy on Flipkart instead."
They just see a bounce, or no conversion at all, and move on assuming it was pricing, product fit, or ad targeting.
The actual reason — that the customer wanted to buy but couldn't do it the way they wanted to — never shows up in the data.
The Indian retail landscape makes this sharper than most markets. There isn't one dominant marketplace the way there might be elsewhere.
Amazon and Flipkart both matter. Nykaa and Myntra dominate their categories. Meesho has its own audience.
Quick commerce — Blinkit, Zepto, and others — has become a real buying habit for a large chunk of urban shoppers.
The obvious answer, manually adding links for every product across every platform, works until it doesn't.
It's fine at 20 products and two platforms. It falls apart fast once you're managing hundreds of products, variants, and eight-plus retailers.
What actually solves it is giving customers a single, unified view of everywhere they can buy, right on your own site, kept up to date automatically.
That's the gap RetailReach was built to close. It connects to your Shopify catalog and keeps a "Where to Buy" widget on your site automatically.
Add the RetailReach widget to your site in minutes.